In this module you’ll explore:

• Why is validating your business model so important?
• Lean start-up methodology
• Testing assumptions
• What is an MVP?

Start by downloading and saving the workbook (PDF 1.0MB) and use it throughout the module to write notes, reflect on the key points and take time to answer the questions for your own business.

Working with limited time, money and resources is common when building a business but testing and validating your assumptions will help you to make the most of what you have and refine things as you go.

Watch this video to learn how to apply 'lean principles' as part of testing and validation. You'll also hear from several entrepreneurs about the assumptions they made when starting their businesses.

You now have a list of assumptions that you've made about your business, customers and distribution channels. Watch our next video to see how to use this in the build, measure, learn feedback loop to begin testing these assumptions.

In our final video, we’re going to look at a Minimum Viable Product (MVP) to understand how you can use simple experiments to test some of the business assumptions you've made and gain valuable customer insights. You’ll also hear from entrepreneurs about their experiences and what their initial MVP or proof of concept looked like and how it informed their business.

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