Business development was initially very challenging for firms when lockdown occurred. However, in the course of the pandemic, many legal firms adapted and experimented.
Similar innovations may be required post lockdown in the hybrid office, agile working environment. While trying new engagement methods may help firms stand out, going back to basics and determining what clients to target, and understanding what those clients value and delivering to that value, is essential housekeeping.
Some firms are also thinking again about how they quote for work; asking what changes they could make that could result in being more profitable. With lock-up and cash flow in mind, firms should also be assessing how well they talk to clients at the outset about estimates, money on account, billing frequency and credit terms. It’s worth noting that quality and speed of service was more important to clients than price during the pandemic; this may give firms more confidence to request better payment terms over the long term.
There is much for leaders to consider, but getting to grips with these business issues early will pay dividends when it comes to new opportunities and withstanding any future uncertainties.