Consider making yourself – and your green credentials – accountable to someone else.
Stockport-based Rowlinson Knitwear did that by becoming part of the B Corp movement, as chair Moore explains: “As a B Corp, we’re legally required to consider the impact of our decisions on the environment as well as our workers, customers, suppliers and the community. That means sustainability is built into everything we do and every decision we make.
“And this doesn’t mean we’re compromising our financial performance, either – in fact, we’re growing and increasing our profits. Perhaps in part because consumers appreciate the measures we take to be sustainable.
“We strongly encourage all companies to explore the benefits of becoming a B Corp, as its robust assessment processes ensure that organisations can’t greenwash, and that all decisions are made with sustainability in mind.”
And even if B Corp status isn’t for you, be sure to explore the different ways in which the government supports and incentivises green business practices. Adopting certain measures or reaching specific targets might reduce the amount of tax you need to pay, for example. For more information on environmental taxes, click here.